In general, search engine optimization is a set of efforts made by a webmaster to increase the traffic on his/her site by appearing on the first pages of well-known search engines. This method excludes purchasing space on the ads section of a search engine. Search engine optimization focuses more on the organic search, which means when a person types a keyword or a key-phrase, the target site will appear first.
Increasing site’s traffic
You may have heard a lot that search engine optimization (SEO) can benefit only business-people. But in reality, anyone with digital enterprise, of which the profits come from the site’s visitors, can take the advantages of employing SEO service. It means digital artists can benefit from SEO service, indie-music who makes film scores, or indie film-maker who is trying to get viewers, or even engineers working to get crowdfunding; all can improve their visibility to the Internet surfers and increase their chance to get audiences or investors.
The most important traffic comes from Google. Not all search engine’s traffic guarantees credible statistics for your site. A site may appear on the top of the first pages of an auto-surf web, but this does not mean significant visitors are checking on your site; because compared to Google, the auto-surf web’s database is feeble.
Making your brand’s more well-known
Branding is vital for any businesses, even for the non-regular digital enterprises mentioned previously. A business branding is successful if people associate their need with the business brand. For example, for an online course service, then a person is typing “the best Korean online language course,” and that particular service’s brand is what has come up in the person’s head because he/she has seen the name many times appearing on the top pages of the search engine.
Gathering data about customer leads
The best feature of site’s traffic is the statistics of visitors. If your site sells items, and they come in varieties, or you are selling them in packages, you can see which items and which packages attract your customers the most. That data is traceable through the statistics provided by the search engine. You do not only get potential customers but also know precisely how to improve your products.
For digital content providers, SEO makes pre-production preparation way better. If the content is for profit, instead of forcing it to be well-known and to get many visitors, the creator can make videos that have similarity with the others appearing on the top of Google search. With authentic creativity and statistics, such a content creator will optimize his/her reach to audiences.